旅游目的地竞争力排名:使用OWA操作符和SAW方法的分析

IF 0.2 Q4 BUSINESS Inquietud Empresarial Pub Date : 2021-12-01 DOI:10.19053/01211048.11413
Martín Huesca-Gastélum, Martín León-Santiesteban
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引用次数: 2

摘要

本文的目的是基于不同的聚合算子,即有序加权平均算子(OWA)和简单加性加权法(SAW)对旅游目的地的竞争力进行排序。使用这些方法可以根据旅游目的地的竞争力进行分类。此外,它能够生成不同的场景,突出每个标准的相对重要性。这些信息对政府和娱乐场所在根据每个城市的具体特征进行不同评估时非常有用。这些方法的应用,以确定锡那罗亚旅游目的地的竞争力,墨西哥已经执行。JEL编码:D49, L83, c44收稿日期:10/07/2020。接受:03/11/2020。发表:01/12/2021。
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Ranking the competitiveness of tourist destinations: An analysis using the OWA operator and the SAW method
The objective of this paper is to rank the competitiveness of tourist destinations based on different aggregation operators, specifically, the ordered weighted average (OWA) operator and the simple additive weighting (SAW) method. The use of these methods allows tourist destinations to be sorted according to their competitiveness. In addition, it enables the generation of different scenarios that highlight the relative importance of each criterion. This information is useful for the government and recreation sites when generating different evaluations based on the specific characteristics of each municipality. An application of these methods to determine the competitiveness of the tourism destinations of Sinaloa, Mexico has been performed.  JEL Codes: D49, L83, C44 Received: 10/07/2020.  Accepted: 03/11/2020.  Published: 01/12/2021. 
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