The challenges and new perspectives on re-interpreting the transboundary heritage for tourism, an example of the Griffins’ Route, South Baltic area

ABSTRACT The Griffins’ Route is a new transboundary tourist project, the idea and theme of which are based on common history and cultural heritage of the Duchy of Pomerania. The studies presented show differences in the perception of the route and particular facilities. These differences depend on the visitors’ country of origin, their emotional engagement, identification with the theme, and motives behind their trip. Different priorities in the interpretation of destinations have been observed as well. Moreover, the assessment of particular facilities and their representative role regarding the regional heritage have changed depending on the knowledge about the history of a place as well as its location and distance from the border. Reasons for these differences can be found in the complex history of the region, changes in borders and migration of people, especially after the Second World War. Changes of administrative, social and cultural factors have had their impact on the sense of identity and relations with neighboring countries. This paper concentrates on the perception and interpretation of the shared heritage, as well as shaping the tourist space around transboundary cultural routes.