什么是数字化转型?老牌企业在全球舞台上面临的核心紧张关系

IF 5.7 2区 管理学 Q1 BUSINESS Global Strategy Journal Pub Date : 2022-05-23 DOI:10.1002/gsj.1442
Nathan Furr, Pinar Ozcan, Kathleen M. Eisenhardt
{"title":"什么是数字化转型?老牌企业在全球舞台上面临的核心紧张关系","authors":"Nathan Furr,&nbsp;Pinar Ozcan,&nbsp;Kathleen M. Eisenhardt","doi":"10.1002/gsj.1442","DOIUrl":null,"url":null,"abstract":"<div>\n \n \n <section>\n \n <h3> Research summary</h3>\n \n <p>Digital transformation is a dominant theme in the global economy, but what it means for established companies remains perplexing for both academics and practitioners. As digital erases familiar geographic, industrial, and organizational boundaries, it has led to simplistic characterizations such as “digital changes everything.” Yet while digital changes some things, others remain the same. Here, we identify three core tensions at the heart of digital transformation—products vs platforms, firms vs ecosystems, and people vs tools—and describe their underlying economics, driving forces, and countervailing forces. These tensions frame a concrete discussion of strategic alternatives for global companies. Overall, we emphasize that digital transformation is not an objective state, but rather a strategic choice by executives from an array of alternatives.</p>\n </section>\n \n <section>\n \n <h3> Managerial summary</h3>\n \n <p>Digital transformation is a dominant theme in the global economy, but what it means remains perplexing for executives and academics. Pundits claim that “digital changes everything” and that leaders must “disrupt or be disrupted,” but is this really true for established companies serving robust customer needs on the global stage? Understanding what digital transformation means can be challenging as it breaks down familiar geographic, industrial, and organizational boundaries, creating new opportunities and threats. In this paper, we explore three key tensions at the heart of digital transformation—products vs platforms, firms vs ecosystems, and people vs tools—and enumerate their enabling and constraining forces. Building on these concrete constructs provides effective foundations for formulating digital transformation strategy.</p>\n </section>\n </div>","PeriodicalId":47563,"journal":{"name":"Global Strategy Journal","volume":null,"pages":null},"PeriodicalIF":5.7000,"publicationDate":"2022-05-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/gsj.1442","citationCount":"24","resultStr":"{\"title\":\"What is digital transformation? Core tensions facing established companies on the global stage\",\"authors\":\"Nathan Furr,&nbsp;Pinar Ozcan,&nbsp;Kathleen M. Eisenhardt\",\"doi\":\"10.1002/gsj.1442\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<div>\\n \\n \\n <section>\\n \\n <h3> Research summary</h3>\\n \\n <p>Digital transformation is a dominant theme in the global economy, but what it means for established companies remains perplexing for both academics and practitioners. As digital erases familiar geographic, industrial, and organizational boundaries, it has led to simplistic characterizations such as “digital changes everything.” Yet while digital changes some things, others remain the same. Here, we identify three core tensions at the heart of digital transformation—products vs platforms, firms vs ecosystems, and people vs tools—and describe their underlying economics, driving forces, and countervailing forces. These tensions frame a concrete discussion of strategic alternatives for global companies. Overall, we emphasize that digital transformation is not an objective state, but rather a strategic choice by executives from an array of alternatives.</p>\\n </section>\\n \\n <section>\\n \\n <h3> Managerial summary</h3>\\n \\n <p>Digital transformation is a dominant theme in the global economy, but what it means remains perplexing for executives and academics. Pundits claim that “digital changes everything” and that leaders must “disrupt or be disrupted,” but is this really true for established companies serving robust customer needs on the global stage? Understanding what digital transformation means can be challenging as it breaks down familiar geographic, industrial, and organizational boundaries, creating new opportunities and threats. In this paper, we explore three key tensions at the heart of digital transformation—products vs platforms, firms vs ecosystems, and people vs tools—and enumerate their enabling and constraining forces. Building on these concrete constructs provides effective foundations for formulating digital transformation strategy.</p>\\n </section>\\n </div>\",\"PeriodicalId\":47563,\"journal\":{\"name\":\"Global Strategy Journal\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":5.7000,\"publicationDate\":\"2022-05-23\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"https://onlinelibrary.wiley.com/doi/epdf/10.1002/gsj.1442\",\"citationCount\":\"24\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Global Strategy Journal\",\"FirstCategoryId\":\"91\",\"ListUrlMain\":\"https://onlinelibrary.wiley.com/doi/10.1002/gsj.1442\",\"RegionNum\":2,\"RegionCategory\":\"管理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Global Strategy Journal","FirstCategoryId":"91","ListUrlMain":"https://onlinelibrary.wiley.com/doi/10.1002/gsj.1442","RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 24

摘要

数字化转型是全球经济的一个主导主题,但对于学术界和实践者来说,数字化转型对老牌企业意味着什么仍然令人困惑。由于数字消除了熟悉的地理、行业和组织界限,它导致了简单化的描述,如“数字改变一切”。然而,虽然数字化改变了一些东西,但其他东西却保持不变。在这里,我们确定了数字转型核心的三个核心紧张关系——产品与平台、公司与生态系统、人与工具——并描述了它们的潜在经济学、驱动力和反作用力。这些紧张关系构成了对全球企业战略选择的具体讨论。总的来说,我们强调数字化转型不是一种客观状态,而是高管们从一系列替代方案中做出的一种战略选择。数字化转型是全球经济的主导主题,但其含义仍令高管和学者感到困惑。权威人士声称“数字化改变了一切”,领导者必须“颠覆或被颠覆”,但对于在全球舞台上服务于强劲客户需求的老牌公司来说,这真的是真的吗?理解数字化转型意味着什么是具有挑战性的,因为它打破了熟悉的地理、行业和组织边界,创造了新的机会和威胁。在本文中,我们探讨了数字化转型核心的三个关键紧张关系——产品与平台、公司与生态系统、人和工具——并列举了它们的推动和制约力量。在这些具体结构的基础上,为制定数字化转型战略提供了有效的基础。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
查看原文
分享 分享
微信好友 朋友圈 QQ好友 复制链接
本刊更多论文
What is digital transformation? Core tensions facing established companies on the global stage

Research summary

Digital transformation is a dominant theme in the global economy, but what it means for established companies remains perplexing for both academics and practitioners. As digital erases familiar geographic, industrial, and organizational boundaries, it has led to simplistic characterizations such as “digital changes everything.” Yet while digital changes some things, others remain the same. Here, we identify three core tensions at the heart of digital transformation—products vs platforms, firms vs ecosystems, and people vs tools—and describe their underlying economics, driving forces, and countervailing forces. These tensions frame a concrete discussion of strategic alternatives for global companies. Overall, we emphasize that digital transformation is not an objective state, but rather a strategic choice by executives from an array of alternatives.

Managerial summary

Digital transformation is a dominant theme in the global economy, but what it means remains perplexing for executives and academics. Pundits claim that “digital changes everything” and that leaders must “disrupt or be disrupted,” but is this really true for established companies serving robust customer needs on the global stage? Understanding what digital transformation means can be challenging as it breaks down familiar geographic, industrial, and organizational boundaries, creating new opportunities and threats. In this paper, we explore three key tensions at the heart of digital transformation—products vs platforms, firms vs ecosystems, and people vs tools—and enumerate their enabling and constraining forces. Building on these concrete constructs provides effective foundations for formulating digital transformation strategy.

求助全文
通过发布文献求助,成功后即可免费获取论文全文。 去求助
来源期刊
CiteScore
14.20
自引率
11.80%
发文量
46
期刊介绍: The Global Strategy Journal is a premier platform dedicated to publishing highly influential managerially-oriented global strategy research worldwide. Covering themes such as international and global strategy, assembling the global enterprise, and strategic management, GSJ plays a vital role in advancing our understanding of global business dynamics.
期刊最新文献
Issue Information - TOC A perspective on three trade-offs of blockchain technology for the global strategy of the MNC Foreign institutional investors and equity share decisions in cross‐border mergers and acquisitions Do financial crises moderate the influence of stakeholder rights protection on M&A activity: The influence of institutional logics and power? Issue Information - TOC
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
0
微信
客服QQ
Book学术公众号 扫码关注我们
反馈
×
意见反馈
请填写您的意见或建议
请填写您的手机或邮箱
已复制链接
已复制链接
快去分享给好友吧!
我知道了
×
扫码分享
扫码分享
Book学术官方微信
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术
文献互助 智能选刊 最新文献 互助须知 联系我们:info@booksci.cn
Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。
Copyright © 2023 Book学术 All rights reserved.
ghs 京公网安备 11010802042870号 京ICP备2023020795号-1