Exploring users and non-users views of the Digital Twin on a mHealth app: a Thematic, qualitative approach

Abstract The aim of the present study was to explore perceptions of the Digital Twin (a three-dimensional digital representation of an anatomical body) on a mobile health application, and the potential mechanisms that are important for behaviour change, with a focus on health and weight management. An explorative and participant-led approach was taken using semi-structured online interviews to explore the experiences of people, in this case non-users and users wanting to independently manage their health. An opportunity sample of forty participants from the United Kingdom (20 who had not used digitally assistive technology and 20 who had) were recruited from social media platforms (22 females and 18 males; mean age was 30). The interviews were transcribed verbatim and analysed using Thematic Analysis. Two main themes were elicited: Initiators of behaviour change (i.e., autonomous choices, social influences, and personalisation) and Barriers to behaviour change (i.e., adverse reactions, weight management norms and negative attitudes). Overall, it was suggested that the Digital Twin should be representative of a user’s personalised health information and BMI. These results can inform an intervention designed to use the Digital Twin to initiate and maintain lifestyle behaviour change. It can also develop our understanding of how such technology can be applied as a tool for health management.