按产品类别比较自有品牌产品与品牌产品的新产品介绍

Q2 Business, Management and Accounting Journal of International Food and Agribusiness Marketing Pub Date : 2020-08-02 DOI:10.1007/978-3-319-59701-0_6
J. Stanton, S. Baglione, E. Salnikova
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New Product Introduction for Private Label Products Compared to Branded by Product Category
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来源期刊
Journal of International Food and Agribusiness Marketing
Journal of International Food and Agribusiness Marketing Business, Management and Accounting-Business and International Management
CiteScore
4.90
自引率
0.00%
发文量
28
期刊介绍: The Journal of International Food & Agribusiness Marketing is a timely journal that serves as a forum for the exchange and dissemination of food and agribusiness marketing knowledge and experiences on an international scale. Designed to study the characteristics and workings of food and agribusiness marketing systems around the world, the journal critically examines marketing issues in the total food business chain prevailing in different parts of the globe by using a systems and cross-cultural/national approach to explain the many facets of food marketing in a range of socioeconomic and political systems.
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