The laws of attraction: Role of green human resources, culture and environmental performance in the hospitality sector

This study investigates the link between green human resource management and organizational attractiveness for current employees. For this purpose, we collected temporally separated (four time intervals, two months apart) field data from 322 employees working in the hospitality sector to test the hypothesized relationships. Data were analyzed through structural equation modeling technique by using Smart PLS 3.0 software. The results suggest that green human resource management practices positively affect organizational attractiveness. Specifically, we found that green HRM exerts strong effect over organizational attractiveness, environmental performance, organizational reputation, and green culture. Mediating roles of environmental performance and organizational reputation were found statistically significant. Moreover, environmental performance and organizational reputation sequential mediate the direct relationship between green HRM and organizational attractiveness. However, we did not find any support for the moderation relationship. The study strengthens the assertions of social identity theory and also offers implications for future research and practice.