{"title":"期望违反与新冠肺炎错误信息——评Bogomoletc和Lee的“冷冻肉对抗新冠肺炎错误信息：蒸汽和积极期望违反的分析”","authors":"J. Agley","doi":"10.1177/10506519211021614","DOIUrl":null,"url":null,"abstract":"The social media account for Steak-umm, a frozen food product, achieved notoriety in 2020 for its messages about how to evaluate the quality of information. Bogomoletc and Lee proposed that the positive reaction to these messages being posted by a brand account resulted from expectancy violations and verified their idea with an analysis of 1,000 randomly selected tweets responding to Steak-umm's tweets. This comment responds to their work from a public health perspective and asks whether the expectancies that were violated were also those of nonscientists in general, allowing the tweets to serve as relief amidst a cavalcade of misinformation about COVID-19.","PeriodicalId":46414,"journal":{"name":"Journal of Business and Technical Communication","volume":"35 1","pages":"496 - 504"},"PeriodicalIF":1.8000,"publicationDate":"2021-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/10506519211021614","citationCount":"2","resultStr":"{\"title\":\"Expectancy Violation and COVID-19 Misinformation: A Comment on Bogomoletc and Lee's “Frozen Meat Against COVID-19 Misinformation: An Analysis of Steak-umm and Positive Expectancy Violations”\",\"authors\":\"J. Agley\",\"doi\":\"10.1177/10506519211021614\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The social media account for Steak-umm, a frozen food product, achieved notoriety in 2020 for its messages about how to evaluate the quality of information. Bogomoletc and Lee proposed that the positive reaction to these messages being posted by a brand account resulted from expectancy violations and verified their idea with an analysis of 1,000 randomly selected tweets responding to Steak-umm's tweets. This comment responds to their work from a public health perspective and asks whether the expectancies that were violated were also those of nonscientists in general, allowing the tweets to serve as relief amidst a cavalcade of misinformation about COVID-19.\",\"PeriodicalId\":46414,\"journal\":{\"name\":\"Journal of Business and Technical Communication\",\"volume\":\"35 1\",\"pages\":\"496 - 504\"},\"PeriodicalIF\":1.8000,\"publicationDate\":\"2021-10-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"https://sci-hub-pdf.com/10.1177/10506519211021614\",\"citationCount\":\"2\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Business and Technical Communication\",\"FirstCategoryId\":\"98\",\"ListUrlMain\":\"https://doi.org/10.1177/10506519211021614\",\"RegionNum\":2,\"RegionCategory\":\"文学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Business and Technical Communication","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.1177/10506519211021614","RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"BUSINESS","Score":null,"Total":0}
Expectancy Violation and COVID-19 Misinformation: A Comment on Bogomoletc and Lee's “Frozen Meat Against COVID-19 Misinformation: An Analysis of Steak-umm and Positive Expectancy Violations”
The social media account for Steak-umm, a frozen food product, achieved notoriety in 2020 for its messages about how to evaluate the quality of information. Bogomoletc and Lee proposed that the positive reaction to these messages being posted by a brand account resulted from expectancy violations and verified their idea with an analysis of 1,000 randomly selected tweets responding to Steak-umm's tweets. This comment responds to their work from a public health perspective and asks whether the expectancies that were violated were also those of nonscientists in general, allowing the tweets to serve as relief amidst a cavalcade of misinformation about COVID-19.
期刊介绍：
JBTC is a refereed journal that provides a forum for discussion of communication practices, problems, and trends in business, professional, scientific, and governmental fields. As such, JBTC offers opportunities for bridging dichotomies that have traditionally existed in professional communication journals between business and technical communication and between industrial and academic audiences. Because JBTC is designed to disseminate knowledge that can lead to improved communication practices in both academe and industry, the journal favors research that will inform professional communicators in both sectors. However, articles addressing one sector or the other will also be considered.
京公网安备 11010802042870号
京ICP备2023020795号-1
分享
求助内容：
应助结果提醒方式：
扫码关注我们
