有些人看到了光明，有些人没有——通过心理图像了解芬兰中小企业在俄罗斯的国际机会认可

IF 1.2 Q4 BUSINESS Journal of East-West Business Pub Date : 2018-12-26 DOI:10.1080/10669868.2018.1519493

Eini Haaja

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引用次数: 3

摘要

本案例研究探讨了两家芬兰海事部门的中小企业如何认识到俄罗斯的商业机会。这一现象是通过心理意象的概念来研究的。这些数据包括2015-2017年进行的定性访谈，在此期间，一家公司尽管面临各种挑战，仍在继续俄罗斯的国际化努力，而另一家公司最终放弃了俄罗斯市场。本研究通过强调心理意象在这一过程中的作用，揭示了心理意象的内容，并根据时间的变化阐述了心理意象的动态，从而对先前的国际机会识别研究做出了贡献。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Some see the light and some do not – Understanding the international opportunity recognition of Finnish SMEs in Russia through mental images

Abstract This case study explores how two Finnish maritime-sector SMEs recognized business opportunities in Russia. The phenomenon is investigated through the concept of mental image. The data comprise qualitative interviews conducted in 2015–2017, during which one firm continued Russian internationalization efforts despite various challenges and the other ended up abandoning the market. The study contributes to prior studies of international opportunity recognition by emphasizing the role of mental images in the process, opening up the contents of such images and elaborating their dynamics based on events over time.

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来源期刊

Journal of East-West Business BUSINESS-

CiteScore

2.10

自引率

26.70%

发文量

期刊介绍： Journal of East-West Business is a quarterly journal that deals with contemporary and emerging aspects of business studies, strategies, development, and practice as they relate to the Russian Federation, the new republics of the Commonwealth of Independent States, and Eastern/Central Europe-and business relationships with other countries of the world. The Journal of East-West Business is international in scope and treats business issues from comparative, cross-cultural, and cross-national perspectives. The journal features an Editorial Advisory Board that represents the Russian Federation, Eastern/Central European, and Baltic states in this new business arena.