对等住宿平台上信任的层级形成

IF 4.4 3区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Journal of Hospitality & Tourism Research Pub Date : 2021-07-26 DOI:10.1177/10963480211031399
Yi Luo, L. Tang, Eojina Kim, Xi Wang
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引用次数: 8

摘要

基于层次方法中的信任概念,并在处理流畅性理论的支持下,本研究调查了对等住宿平台上的客户信任及其与流量体验、满意度和重新托管意愿的关系。Airbnb平台上的客流体验被证明是基于经济的信任的前提。信任的层级组织也被证明适用于共享经济网站(基于经济的信任→ 基于信息的信任→ 基于身份的信任)。研究结果为P2P住宿平台的营销人员和主机提供了有效的策略,以帮助客户在顺序步骤和多个角度建立信任。本研究是深入研究新兴共享经济平台中信任形成的先驱。
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Hierarchal Formation of Trust on Peer-to-Peer Lodging Platforms
Based on the concept of trust from a hierarchical approach and with the support of processing fluency theory, the current study investigates customer trust, and its relationships with flow experience, satisfaction, and repatronage intention on peer-to-peer (P2P) lodging platforms. Customer flow experience on the Airbnb platform is verified to be an antecedent of economy-based trust. The hierarchical organization of trust is also proved applicable in the context of sharing economy websites (economy-based trust → information-based trust → identification-based trust). The results provide marketers and hosts of P2P lodging platforms effective strategies to assist customers form trust in sequential steps and in multiple perspectives. The present study is a pioneer which in depth examined trust formation in the emerging sharing economy platforms.
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来源期刊
Journal of Hospitality & Tourism Research
Journal of Hospitality & Tourism Research HOSPITALITY, LEISURE, SPORT & TOURISM-
CiteScore
10.10
自引率
9.50%
发文量
54
期刊介绍: The Journal of Hospitality & Tourism Research (JHTR) is an international scholarly research journal that publishes high-quality, refereed articles that advance the knowledge base of the hospitality and tourism field. JHTR focuses on original research, both conceptual and empirical, that clearly contributes to the theoretical development of our field. The word contribution is key. Simple applications of theories from other disciplines to a hospitality or tourism context are not encouraged unless the authors clearly state why this context significantly advances theory or knowledge. JHTR encourages research based on a variety of methods, qualitative and quantitative.
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