Knowledge creation in projects: an interactive research approach for deeper business insight

PurposeThe purpose of this paper is to shed light on different types of knowledge created and how this links to the project design, process, and content.Design/methodology/approachIn this paper the authors investigate participants' experiences from a three-year interactive research project, designed to trigger reflection among the participants. They apply a knowledge creation perspective on experiences expressed by participants as a result of different research project activities.FindingsThe study resulted in five categories of insights with potential for sustainable influence on the participating organizations: an understanding of concepts and theories; an understanding of the impacts of collaborative, reflective work processes; an understanding of the meaning of one's own organizational context; an understanding of the importance of increased organizational self-awareness; and an understanding of the potential for human interaction and communication.Practical implicationsThe author’s findings suggest that it is possible to design a project to promote more profound and sustainable effects on a business beyond the explicit purpose of the project. They advise practitioners to make room for iterative reflection; be mindful to create a trustful and open environment in the team; challenge results with opposing views and theories; and make room for sharing experiences and giving feedback.Originality/valueThis study contributes to unraveling key practices which can nurture conditions for knowledge creation in interactive research projects and business projects alike.