Exploring engagement in value creation – a multi-stakeholder perspective in the museum context

ABSTRACT This study builds on the multi-stakeholder perspective to explore the nature of stakeholder engagement across key areas of value creation in the museum context. The empirical research followed a multiple case study design, based on three cases selected in accordance with a maximum variation strategy. The investigation involved a qualitative content analysis of primary and secondary sources. The findings reveal a context-bound perception of stakeholders and varying conditions for their engagement in the value-creation process. The study provides a strategic perspective for a comprehensive, multi-layered review of the stakeholder engagement across different activity areas, and thus informs the formulation of strategies to improve the task-evidenced multi-voice narration within the scope of museum activities.