创新商业模式,应对共享经济

Daniel Espinosa Sáez, E. Delgado-Ballester, J. Munuera-Alemán
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引用次数: 0

摘要

共享经济(SE)对传统公司产生了重大影响,它们感到有必要调整自己的商业模式。本研究的目的是确定公司在SE背景下发展的不同类型的适应,并检查它们如何与它们的特征相关联。设计/方法/方法对149个现实世界的适应案例进行了内容分析,之后使用Kruskal-Wallis检验和多重对应分析来探索所识别的适应类型、业务特征和为这些适应所采取的战略决策之间的关系。通过研究中提出的分析,主要结论表明,公司适应SE的方式与业务特征和为这些行动所采取的战略决策有关,在整个文章中展示了根据活动部门或业务方向等变量做出的适应类型。原创性/价值本研究首次探讨了影响传统企业决策的变量。此外,本研究还从商业角度探讨了企业环境管理,揭示了传统企业参与企业环境管理的情况。
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Innovation in business model as a response to the sharing economy
Purpose The sharing economy (SE) is significantly affecting traditional companies, which have felt a need to adapt their business model. The aim of this study is to identify the different types of adaptation developed by companies within a SE context, and to examine how they relate to their characteristics.Design/methodology/approach A content analysis involving 149 real-world adaptation cases was carried out, after which a Kruskal–Wallis test and a multiple correspondence analysis were used to explore the relationships between the types of adaptation identified, the business characteristics and the strategic decisions taken for these adaptations.Findings Through the analyses proposed in the study, the main conclusions suggest that the way companies adapt to SE is related to business characteristics and the strategic decisions taken for these actions, demonstrating throughout the article what types of adaptations are made depending on variables such as sector of activity or business orientation.Originality/value This study is the first to examine the variables affecting the decisions among traditional companies in response to the SE. In addition, this work explores the SE from the business point of view, shedding light on the participation in SE by traditional companies.
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来源期刊
CiteScore
6.90
自引率
0.00%
发文量
21
审稿时长
24 weeks
期刊介绍: European Journal of Management and Business Economics is interested in the publication and diffusion of articles of rigorous theoretical, methodological or empirical research associated with the areas of business economics, including strategy, finance, management, marketing, organisation, human resources, operations, and corporate governance, and tourism. The journal aims to attract original knowledge based on academic rigour and of relevance for academics, researchers, professionals, and/or public decision-makers.
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