2020年度杰出文章

IF 2 4区管理学 Q3 BUSINESS Journal of Business-To-Business Marketing Pub Date : 2021-01-02 DOI:10.1080/1051712x.2021.1922176

Markus, Kirchberger, M. Wouters, James C. Anderson, Michelle D. Steward, James A. Narus, Michelle L. Roehm

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引用次数: 0

摘要

第27,4卷“基于技术的创业公司如何使用客户价值主张来获得试点客户”Markus Kirchberger, Marc Wouters和James C. Anderson Pages: 353-374 https://www.tandfonline.com/doi/full/10.1080/1051712X.2020.1831212第二卷是:“供应商属性评级在供应商选择中的权衡跨战略与非战略采购”Derrick Boone Sr.， Michelle D. Steward, James A. Narus和Michelle L. Roehm Pages:97-109 https://www.tandfonline.com/doi/full/10.1080/1051712X.2020.1748319企业对企业营销杂志2021,VOL. 28, NO. 1。1,1 https://doi.org/10.1080/1051712X.2021.1922176

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Outstanding Article of the Year – 2020

VOLUME 27, 4 “How TechnologyBased Startups Can Use Customer Value Propositions to Gain Pilot Customers”Markus Kirchberger, Marc Wouters & James C. Anderson Pages: 353-374 https://www.tandfonline.com/doi/full/10.1080/1051712X.2020.1831212 The runner-up is: VOLUME 27, 2 “Tradeoffs in Supplier Attribute Ratings in Supplier Selection across Strategic versus Non-Strategic Purchases” Derrick Boone Sr., Michelle D. Steward, James A. Narus & Michelle L. Roehm Pages: 97-109 https://www.tandfonline.com/doi/full/10.1080/1051712X.2020.1748319 JOURNAL OF BUSINESS-TO-BUSINESS MARKETING 2021, VOL. 28, NO. 1, 1 https://doi.org/10.1080/1051712X.2021.1922176

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来源期刊

Journal of Business-To-Business Marketing BUSINESS-

CiteScore

2.20

自引率

35.70%

发文量

期刊介绍： The Journal of Business-to-Business Marketing® encourages diversity in approaches to business marketing theory development, research methods, and managerial problem solving. An editorial board comprised of outstanding, internationally recognized scholars and practitioners ensures that the journal maintains impeccable standards of relevance and rigorous scholarship. The Journal of Business-to-Business Marketing features: •basic and applied research that reflects current business marketing theory, methodology, and practice •articles from leading researchers covering topics of mutual interest for the business and academic communities