{"title":"沙特阿拉伯对广告的看法","authors":"K. Siddiqui, Marwah Adnan Alahmadi","doi":"10.5171/2022.547764","DOIUrl":null,"url":null,"abstract":"This exploratory research aims to examine the perceptions towards advertising in Saudi Arabia. From earlier studies, sixty items were selected to measure the perceptions towards advertising in Saudi Arabia. Survey methodology was used to solicit the responses from respondents (N = 410).","PeriodicalId":37197,"journal":{"name":"IBIMA Business Review","volume":" ","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2022-02-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":"{\"title\":\"Perceptions towards Advertising in Saudi Arabia\",\"authors\":\"K. Siddiqui, Marwah Adnan Alahmadi\",\"doi\":\"10.5171/2022.547764\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This exploratory research aims to examine the perceptions towards advertising in Saudi Arabia. From earlier studies, sixty items were selected to measure the perceptions towards advertising in Saudi Arabia. Survey methodology was used to solicit the responses from respondents (N = 410).\",\"PeriodicalId\":37197,\"journal\":{\"name\":\"IBIMA Business Review\",\"volume\":\" \",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2022-02-24\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"1\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"IBIMA Business Review\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.5171/2022.547764\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"IBIMA Business Review","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.5171/2022.547764","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
This exploratory research aims to examine the perceptions towards advertising in Saudi Arabia. From earlier studies, sixty items were selected to measure the perceptions towards advertising in Saudi Arabia. Survey methodology was used to solicit the responses from respondents (N = 410).
京公网安备 11010802042870号
京ICP备2023020795号-1
分享
求助内容：
应助结果提醒方式：
扫码关注我们
