Thinning the Herd: COVID-19 and the Rhetoric of Trumpian Catastrophe

ABSTRACT As COVID-19 infections spread in early 2020, the term herd immunity drew the Trump administration’s attention as a remedy for redressing the pandemic. However, scientific experts warned the Trump administration against adopting herd immunity as a pandemic response. The Trump administration was unmoved. I argue that understanding the Trump administration’s incongruous pandemic response is impossible without theorizing the deeper catastrophic formations uniting herd immunity and the political Right. Drawing evidence from the Trump administration and its allies, I analyze herd immunity as a reflection of a catastrophic form of social Darwinism emerging from the Trump administration’s coronavirus messaging. By exploring the Trump administration’s general enthusiasm for catastrophe, I offer a fresh scholarly contribution at the intersection of rhetorical studies, public address, and health, political, and scientific communication, ultimately illuminating larger theoretical and political lessons for the discipline and beyond.