Rocío Hernández-Garrido, David Perea, Cinta Pérez-Calañas
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The Vision of the Main Mobile Apps Related to Caravanning: an Analysis of the Reviews Focusing on Users and Developers
Mobile applications (apps) are becoming an essential tool when it comes to sightseeing. There is even a specific category for trips in the leading app stores. These are no strangers to the rise of the itinerant travel style, the caravans. The study aims to understand the situation of the main caravanning apps in Spain. We have carried out a web scraping methodology using a sample of 1,601 Spanish reviews of the main apps related to caravanning. The most interesting findings, among others, are that we are getting to know a sector that up to now was unknown and that even has not been affected by the pandemic crisis. Besides, the paper has demonstrated that developers do not follow the right strategies in caravanning apps. The paper also shows users' most crucial concerns about these apps. Therefore, managers of caravanning apps could improve their strategies by focusing their attention on users' concerns and, most important, reviews to respond.
期刊介绍：
Journal of Tourism and Services, established in September 2010, is the international reviewed scientific research journal published by the Center for International Scientific Research of VŠO and VŠPP in cooperation with the following partners. The journal publishes high-quality scientific papers and essays with a focus on tourism and service industry development. Together with the scientific part and in order to promote the exchange of current and innovative ideas and stimulating debate, the Journal also includes Reviews of Existing Work or Short Essays, Research Notes, and Research and Industry sections to address important topics and advance theoretical knowledge or thinking about key areas of tourism and services and to allow researchers to present initial findings and reflections or problems concerning fieldwork and research in general.
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