Grand strategy of politeness in new social networks: revisiting Leech’s politeness theory among Iranian EFL learners using Telegram

Abstract Human beings utilize varied linguistic politeness to facilitate interaction and minimize the potential for conflict. With the advancement of the Computer-Mediated Communication (CMC) and the introduction of new social networks, studying how politeness operates within human communication opened up new avenues for research, particularly within diverse cultures. For this reason, the current study sought to report on the “whats” and “hows” of politeness strategies identified in Telegram messages delivered by EFL Learners in Iran. Data were analyzed based on Leech’s (Leech, Geoffrey. 2007. Politeness: Is there an East-West divide? Journal of Politeness Research 3(2). 167–206) Grand Strategy of Politeness, considering the purpose of communication, politeness strategies, and context. The corpus for this study encompassed 1,413 text messages sent via Telegram by 9 EFL learners during one year. Findings indicated a number of different politeness strategies in Iranian culture, specifically the modesty constraint – the speaker maximizes dispraise of himself – which can be construed as one of the unique features and influences of Islamic teachings. Moreover, the Leech’s model might appropriately describe politeness principles in Asian contexts, including Iran, and how cultural dynamics manifest themselves in interpreting the concept of politeness.