机构如何促进中小型国际公司的数字营销：哥斯达黎加和法国的比较

IF 1.6 Q3 MANAGEMENT Technology Innovation Management Review Pub Date : 2020-04-30 DOI:10.22215/timreview/1347

Karen Victoria Herrera Carpio, Susan Arce, Manon Enjolras, M. Camargo

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引用次数: 5

摘要

Pérez Fabara和Charro（2017）指出：“技术资源的使用和可用性已成为男性的文化补充。它允许电子领域的最新发展，从而使数字消费者更容易获得。因此，人类已转变为一种变革元素，在其进化的环境中面临当前的范式”。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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How do Institutions Promote Digital Marketing in Small and Medium International Companies: Comparison between Costa Rica and France

Pérez-Fabara and Charro (2017) state that: “The use and availability of technological resources has emerged as a cultural complement for men. It has allowed the latest evolutions in the electronic field leading to an easy accessibility to digital consumers. As a consequence, the human being has been transformed into an element of change that faces the current paradigms within the environments in which he evolves”.

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