B. Perera, Pia A. Albinsson, Lubna Nafees, L. Matthews
{"title":"合作消费参与意向:印度和美国消费者的跨文化研究","authors":"B. Perera, Pia A. Albinsson, Lubna Nafees, L. Matthews","doi":"10.1080/21639159.2022.2052341","DOIUrl":null,"url":null,"abstract":"ABSTRACT Worldwide, the emergence and growth of collaborative consumption (CC) based companies increasingly offer consumers new consumption opportunities and experiences. Given the importance of culture in shaping consumers’ behavior, to advance knowledge on similarities and differences in CC engagement, this research examines select motivating factors as antecedents to CC participation intention (CCPI) in the U.S. and India. Partial least squares-structural equation modeling (PLS-SEM) is used to analyze consumer panel data to investigate the relationships between resource motivation, risk-propensity, trust, generosity, materialism and attitude as antecedents to consumers’ CCPI. Results indicate that in both countries, risk-propensity has a positive impact on materialism, trust is positively related to materialism and attitude, while generosity is negatively related to materialism and attitude. Individual country differences, and theoretical and practical implications are discussed.","PeriodicalId":45711,"journal":{"name":"Journal of Global Scholars of Marketing Science","volume":null,"pages":null},"PeriodicalIF":1.9000,"publicationDate":"2022-05-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"4","resultStr":"{\"title\":\"Collaborative consumption participation intentions: A cross-cultural study of Indian and U.S. consumers\",\"authors\":\"B. Perera, Pia A. Albinsson, Lubna Nafees, L. Matthews\",\"doi\":\"10.1080/21639159.2022.2052341\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"ABSTRACT Worldwide, the emergence and growth of collaborative consumption (CC) based companies increasingly offer consumers new consumption opportunities and experiences. Given the importance of culture in shaping consumers’ behavior, to advance knowledge on similarities and differences in CC engagement, this research examines select motivating factors as antecedents to CC participation intention (CCPI) in the U.S. and India. Partial least squares-structural equation modeling (PLS-SEM) is used to analyze consumer panel data to investigate the relationships between resource motivation, risk-propensity, trust, generosity, materialism and attitude as antecedents to consumers’ CCPI. Results indicate that in both countries, risk-propensity has a positive impact on materialism, trust is positively related to materialism and attitude, while generosity is negatively related to materialism and attitude. Individual country differences, and theoretical and practical implications are discussed.\",\"PeriodicalId\":45711,\"journal\":{\"name\":\"Journal of Global Scholars of Marketing Science\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":1.9000,\"publicationDate\":\"2022-05-10\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"4\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Global Scholars of Marketing Science\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1080/21639159.2022.2052341\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Global Scholars of Marketing Science","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/21639159.2022.2052341","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"BUSINESS","Score":null,"Total":0}
Collaborative consumption participation intentions: A cross-cultural study of Indian and U.S. consumers
ABSTRACT Worldwide, the emergence and growth of collaborative consumption (CC) based companies increasingly offer consumers new consumption opportunities and experiences. Given the importance of culture in shaping consumers’ behavior, to advance knowledge on similarities and differences in CC engagement, this research examines select motivating factors as antecedents to CC participation intention (CCPI) in the U.S. and India. Partial least squares-structural equation modeling (PLS-SEM) is used to analyze consumer panel data to investigate the relationships between resource motivation, risk-propensity, trust, generosity, materialism and attitude as antecedents to consumers’ CCPI. Results indicate that in both countries, risk-propensity has a positive impact on materialism, trust is positively related to materialism and attitude, while generosity is negatively related to materialism and attitude. Individual country differences, and theoretical and practical implications are discussed.