Morning Conferences: From Dialogue to the Sacrificial Rite and the Formation of Scapegoats

In order to achieve the objectives of transparency and accountability, Mexican President Andrés Manuel López Obrador (AMLO) has offered a press conference every morning since he took office. This situation seemed to be a transcendental change in the field of democratic dynamics and political communication in Mexico; however, not merely a means of communication, these conferences have instead become a method of government. Using postulates of Mimetic Theory, this essay analyzes AMLO’s conferences, showing how this daily practice has become propaganda for the regime.