Business Analytics using Dynamic Pricing based on Customer Entry-Exit Rates Tradeoff

This paper concerns with an integrated business process to be applied as a decision support for market analysis and decision making. The proposed business intelligence and analytics system makes use of an extract, transform and load mechanism for data collection and purification. As a mathematical decision optimization, dynamic pricing is formulated based on customer entry-exit rates in a history-based pricing model. The optimal prices for products are obtained so that aggregated profit is maximized. A case study is reported to show the effectiveness of the approach. Also, analytical investigations on the impacts of the sensitive parameters of the pricing model are given.