SWOT Analysis and Related Countermeasures for Croatia to Explore the Chinese Tourist Source Market

Abstract Croatia is a land endowed with rich and diversified natural and cultural tourist resources. Traveling around Croatia, I was stunned by its beauty. However, I noticed that there were few Chinese tourists in Croatia. How can we bring more Chinese tourists to Croatia? How can we make them happy and comfortable in Croatia? And, at the same time, how can we avoid polluting this tract of pure land? Based on first-hand research work, I make a SWOT analysis of the Chinese tourist source market of Croatia and put forward related countermeasures from the perspective of a native Chinese. The positioning of tourism in Croatia should be ingeniously packaged. I recommend developing diversified and specialized tourist products, various marketing and promotional activities, simple and flexible visa policies and regulations, and other related measures to further explore the Chinese tourist source market of Croatia.