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引用次数: 3
摘要
除了少数例外，体育上座率需求文献假设球迷对主队和客队质量的反应强度在联盟的各个市场中是均匀的。然而，体育联盟理论没有这样的假设。本文以美国职棒大联盟(Major League Baseball)出勤率为研究对象，实证研究球迷赢球偏好强度的异质性。使用广义线性混合模型，我们发现在美国职业棒球大联盟市场中，球迷对主队和客队质量的偏好存在显著的异质性。除了证明实证分析的重要性外，我们还详细说明了这对联盟政策设计的重要性。
Performance Quality Preference Heterogeneity in Major League Baseball
With few exceptions, the sports attendance demand literature assumes the intensity of fan responses to home and visiting team quality are homogeneous across the markets in a league. However, the theory of sports leagues makes no such assumption. In this paper, we empirically investigate heterogeneity in fan win preference intensity using Major League Baseball attendance. Using a generalized linear mixed model, we find evidence of substantial fan preference heterogeneity, toward both home and visiting team quality, across Major League Baseball markets. In addition to the demonstrated importance for empirical analysis, we detail how this also matters for league policy design.
期刊介绍：
Accounts of Chemical Research presents short, concise and critical articles offering easy-to-read overviews of basic research and applications in all areas of chemistry and biochemistry. These short reviews focus on research from the author’s own laboratory and are designed to teach the reader about a research project. In addition, Accounts of Chemical Research publishes commentaries that give an informed opinion on a current research problem. Special Issues online are devoted to a single topic of unusual activity and significance.
Accounts of Chemical Research replaces the traditional article abstract with an article "Conspectus." These entries synopsize the research affording the reader a closer look at the content and significance of an article. Through this provision of a more detailed description of the article contents, the Conspectus enhances the article's discoverability by search engines and the exposure for the research.
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