在促销语言领域测试媒体的背景下,营销空间

IF 0.1 0 LANGUAGE & LINGUISTICS Fontes Linguae Vasconum Pub Date : 2022-06-30 DOI:10.35462/flv133.5
Idoia Granizo Uribarrena
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引用次数: 0

摘要

语言振兴领域的调查领域之一是对语言景观的研究,旨在振兴巴斯克语言的语言计划对其产生了影响,例如,纳瓦拉萨卡纳社区设立的“Merkataritza euskaraz”计划。在这种背景下,这项工作构成了研究Altsasu镇商业语言景观的初步方法。结果表明,巴斯克人在阿尔萨苏的商业活动中存在;然而,根据一些社会语言学变量,已经发现了重要的差异。
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Altsasuko hizkuntza-paisaiaren azterketa euskararen biziberritzearen testuinguruan: merkataritzako esparrua
One of the areas of investigation in the domain of language revitalization is the study of the linguistic landscape, and the languages plans aimed to revitalise the Basque language have influenced it, for instance, the plan «Merkataritza euskaraz» set up by the Community of Sakana in Navarre. In this context, this work constitutes a preliminary approach to the study of linguistic landscape of the commerce in the town of Altsasu. Results show that Basque is present in Altsasu’s commerce; however, important differences have been identified depending on some sociolinguistic variables.
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来源期刊
Fontes Linguae Vasconum
Fontes Linguae Vasconum Arts and Humanities-Language and Linguistics
CiteScore
0.70
自引率
0.00%
发文量
9
审稿时长
15 weeks
期刊最新文献
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