帮助德怀特:游戏化如何提高企业社会责任的沟通效果?

IF 1.3 Q3 MANAGEMENT Central European Management Journal Pub Date : 2023-08-03 DOI:10.1108/cemj-11-2021-0127
Filip Wójcik
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引用次数: 0

摘要

本研究的主要目的是检验游戏化对企业社会责任问题沟通的潜在影响。设计/方法/方法对收入/教育水平与有无游戏化应用的沟通有效性之间的相关性进行了检查。本调查是根据本研究的需要而准备的,其中包括关于帮助德怀特处理适应工作环境问题的叙述,这是企业社会责任(CSR)传播研究中经常回避的问题,特别是游戏化。研究结果表明,游戏化可以在这方面有所帮助,但这取决于作者的目标(传播新闻是最相关的一个)。虽然游戏化在过去十年中获得了巨大的利益,但将其应用于企业社会责任传播的结果仍然非常罕见。
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Helping Dwight: how gamification can improve CSR communication effectiveness?
PurposeThe main purpose of this study is to check the potential impact of gamification on communicating CSR issues.Design/methodology/approachThe examination was conducted concerning the correlations between income/education level and communication effectiveness with and without gamification application. For the need of this study the survey was prepared, containing inter alia narration resting on helping Dwight to deal with the problems with adjusting to work environment, the problem often avoided in corporate social responsibility (CSR) communication research, especially gamified.FindingsFindings show that gamification can help in this area, but depending on the author’s goal (spreading the news is the most relevant one).Originality/valueAlthough the gamification gained substantial interest over the last decade, the results of applying the same into CSR communication are still very rare.
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来源期刊
CiteScore
2.20
自引率
11.10%
发文量
21
审稿时长
24 weeks
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