Knowledge exchange and growth in a hybrid community – a social-capital-based approach: Evidence from Latvia

This article investigates patterns of knowledge exchange in hybrid communities where virtual and face-to-face links of communication are complementary. The study framework is based on social capital theory. The role of social capital dimensions and motivational factors in fostering the exchange of different forms of knowledge is investigated at an individual level. The proposed theoretical model is tested through structural equation modelling, and the analysis is carried out on a sample of over 250 individuals belonging to the community of users of the National Library of Latvia. The results confirm most of the theoretical hypotheses, but with some unexpected results– such as the relevant role of motivational factors in fostering the exchange of complex forms of knowledge– highlighting the specific nature of hybrid communities.