Anti-Social Factors Influence the Decision Making of Tourists

This study is based on extensive scanning of literature about the anti-social factors and their influence on TDM in the Kashmir Valley. Content analysis has applied to the scanned literature. It is clarified from the literature that different anti-social factors exist in societies, but terrorism and biased media are highly influential anti-social factors that influence tourist decision making (TDM) negatively. Generally, way old terrorism incidents of Kashmir are exaggerated by many media houses, and fake news is designed for viewers, mainly for their TRP and other interests. According to results, anti-social factors such as terrorism and biased media have changed the tourists' decision making and their perception drastically regarding the brand of Kashmir as a secure destination.