A. Ghouri, N. Khan, M. Khan, V. Venkatesh, H. S. Srivastava
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Market(ing) Wisdom Differences between Family and Non-Family Firms: An Empirical Study on Small and Medium Enterprises
In today’s competitive business environment, family and non-family small and medium enterprises (SMEs) strive to survive despite many challenges. Market knowledge and marketing efforts are crucial ...
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