Gastfreundschaft durch «gastfreundschaftlichen» Stil?

This paper analyses interactions between a host of a Swiss mountain destination and her guests. The conversations take place in a scenic gondola. The analysis is conducted in the format of an ethnographic case study and focuses on the interactants’ speech style. The case study constitutes a part of a larger, applied and interdisciplinary project of the Business School of the University of Applied Sciences of Lucerne. The aim of the main project is to specify what could be defined as “hospitality” in a touristic context and to develop tools to enhance hospitality at touristic destinations in Central Switzerland. The aim of the present ethnographic case study is to analyse interactions between hosts and their guests. It seeks to find communicative elements which let the guests perceive an inter-action as hospitable and to discuss if generic features of a “hospitable speech style” may be identified.