Facebook上政治新闻的算法选择和供应

IF 4.5 3区 经济学 Q1 ECONOMICS Information Economics and Policy Pub Date : 2023-03-01 DOI:10.1016/j.infoecopol.2023.101020
Marcel Garz , Ferenc Szucs
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引用次数: 2

摘要

脸书一直被批评让用户接触到低质量和有害的信息,包括假新闻、仇恨言论和政治上片面的内容。2013年12月和2014年8月,该平台更新了其新闻推送算法,以增加用户对新闻出版商优质内容的曝光,同时遏制非信息性帖子的扩散。本文以德国报纸为样本,研究这些修改是否提高了在该平台上发布高质量新闻报道的动机,重点关注有关实质性政治问题的新闻报道帖子的数量和多样性。使用报纸的印刷版作为反事实,我们的结果表明,Facebook上实质性政治新闻的数量增加了大约30%。这种扩张是以一种政治平衡的方式发生的,除了这些媒体不成比例地增加了对以前代表性不足的左翼党(Linke)的Facebook报道。因此,出口内政治观点的集中度降低了我们集中度指数标准偏差的一半左右。
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Algorithmic selection and supply of political news on Facebook

Facebook has been criticized for exposing its users to low-quality and harmful information, including fake news, hate speech, and politically one-sided content. In December 2013 and again in August 2014, the platform updated its news feed algorithm to increase user exposure to quality content of news publishers, while curbing the proliferation of non-informative posts. This paper uses a sample of German newspapers to investigate the conjecture that these modifications raised the incentives to publish quality news stories on the platform, focusing on the number and diversity of news story posts about substantive political issues. Using the newspapers’ print editions as a counterfactual, our results indicate an increase in the amount of substantive political news on Facebook by approximately 30%. This expansion occurred in a politically balanced way, except that the outlets disproportionately increased their Facebook coverage of the formerly underrepresented Linke (Left Party). Consequently, the within-outlet concentration of political viewpoints decreased by about one half of the standard deviation of our concentration indices.

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来源期刊
CiteScore
5.00
自引率
10.70%
发文量
27
期刊介绍: IEP is an international journal that aims to publish peer-reviewed policy-oriented research about the production, distribution and use of information, including these subjects: the economics of the telecommunications, mass media, and other information industries, the economics of innovation and intellectual property, the role of information in economic development, and the role of information and information technology in the functioning of markets. The purpose of the journal is to provide an interdisciplinary and international forum for theoretical and empirical research that addresses the needs of other researchers, government, and professionals who are involved in the policy-making process. IEP publishes research papers, short contributions, and surveys.
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