Small Savings Scheme of the Post Office and Savings Habit of People: The Role of Financial Consultant

The small savings scheme plays a vital role in mobilizing savings for the economy, and the post office provides a variety of products to people to promote a savings habit. The current research attempts to analyze the moderation effect of financial consultants in relationship between the small savings scheme of the post office, financial literacy and behavior, and the savings habit of people. The study exhibits a significant positive impact of predictors and moderation variables on savings habits. In this regard, a two-phase structural equation modeling (SEM) has been employed to validate the hypothesized measurement model using confirmatory factor analysis (CFA), and in the next phase, the structural model verifies the hypothesized association between exogenous and endogenous variables to draw rational inferences. And a positive effect of predictors and interaction variables is observed. Finally, the study concluded with an important suggestion for the investment manager and other intermediaries: integrate the financial engineering process by giving due importance to investor needs.