Image communication and contemporary visualisation in the popularisation of archaeology

In modern society where images begin to play a dominant role in the cognitive process, the use of visualisation as a carrier of information about archaeological research becomes more and more important. The main aim of this article is to consider visualisation as a method of education and protection of cultural heritage, as well as the role of image communication in popularising archaeology. These issues will be subject to a critical discussion in terms of advantages, possibilities and challenges resulting from the use of 3D reconstruction of prehistoric objects in museology, the Internet and popular science publications. In order to understand the idea of image communication in popularising the archaeological heritage better, an example of visualisations comprising a graphic part of museum exhibitions will be presented.