College Student's Behavior, Health Beliefs, Norms, and Intentions to Use E-Cigarettes

The purpose of this study was to assess the relationship between college student’s behavior, health beliefs, norms, and intentions to use e-cigarettes by gender and race. A total of 442 college students with a mean age of 23.3 years old participated in the study. An electronic survey was administered among participants during the spring of 2014. The results of this study found varying patterns of use, health beliefs and intentions regarding e-cigarette use among college students of different gender and race. As research has indicated, the prevalence of use is on the rise and for effective interventions to be developed the factors that influence use need to be explored further.