Green entrepreneurship orientation, green innovation and hotel performance: the moderating role of managerial environmental concern

ABSTRACT This study investigates whether hotels’ environmental and organizational performance is improved through green entrepreneurship, innovation, and managerial environmental concern. Through an online survey questionnaire, 271 responses were collected from hotel employees. The collected data were analyzed using PLS-SEM. The results suggest that green entrepreneurship orientation (GEO) has a direct and significant impact on environmental performance (EP) and organizational performance (OP). In addition, green innovation (GI) mediated the relationship between GEO, EP, and OP. Furthermore, when green innovation is used, managerial environmental concern (MEC) leads to higher environmental performance. However, its impact on GI and OP relationship was not significant. The present study offers important implications for hotels and service industries as it demonstrates the significance and role of green entrepreneurship, green innovation, and managerial environmental concern in improving performance in the hotel industry. 这项研究探讨了酒店的环境和组织绩效是否通过绿色创业、创新和管理层的环境关注得到了改善。通过在线调查问卷，收集了271份来自酒店员工的回答。收集到的数据使用PLS-SEM进行分析。结果表明，绿色创业导向（GEO）对环境绩效（EP）和组织绩效（OP）有直接和显著的影响。此外，绿色创新（GI）在GEO、EP和OP之间起到了中介作用。此外，当使用绿色创新时，管理层的环境关注（MEC）会提高环境绩效。然而，它对GI和OP关系的影响并不显著。本研究为酒店和服务行业提供了重要的启示，因为它展示了绿色创业、绿色创新和管理层的环境关注在提高酒店行业绩效中的重要性和作用。