{"title":"购买垂直农场的农产品:表示购买可能性较低和较高的人的比较","authors":"Gastón Ares, Sok L. Chheang, Sara R. Jaeger","doi":"10.1111/joss.12832","DOIUrl":null,"url":null,"abstract":"<div>\n \n \n <section>\n \n <p>The study explored attitudinal and socio-demographic differences between potential buyers and non-buyers of lettuce grown in a vertical farming (VF) system. Data were collected from people (<i>n</i> = 2193) in four countries—United States, Germany, Singapore, and Australia. Survey results demonstrated a clear link between positive VF attitude and intention to buy, and similarly for negative attitude and intention to not buy. A key difference between people with “lower” and “higher” purchase likelihood (more or less than 50% probability) was that the former were consistently less positive about the benefits of VF. The consumer groups largely perceived the disadvantages of VF similarly. Socio-economic differences between the consumer groups related to country of living and having children below the age of 18 living at home. The latter significantly increased the likelihood that consumers would classify a having “higher” purchase likelihood for VF-grown lettuce. German participants were less likely to have a “higher” purchase likelihood.</p>\n </section>\n \n <section>\n \n <h3> Practical applications</h3>\n \n <p>Major food system transformations are needed to feed growing global populations and ensure access to heathy diets. Proposed solutions include high-technology production systems that disentangle food production from natural ecosystems. VF is among these; it is an indoor and fully controlled method for crop production. If most consumers are positive towards VF, as past research suggests, it is paramount that they also purchase VF foods. By comparing consumers who are positively and negatively inclined towards purchasing lettuce from VF, the present research identifies children below the age of 18 living in participants' households as a significant predictor of higher intention to purchase. This may be linked to parental concern for their offspring's future lives in a world likely to be impacted by ecological challenges. A likely positive consequence for VF uptake is that children carry forward some of their food-related habits and behaviors into adulthood.</p>\n </section>\n </div>","PeriodicalId":17223,"journal":{"name":"Journal of Sensory Studies","volume":null,"pages":null},"PeriodicalIF":1.6000,"publicationDate":"2023-05-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/joss.12832","citationCount":"2","resultStr":"{\"title\":\"Buying vertically farmed produce: Comparison of people with lower and higher stated purchase likelihood\",\"authors\":\"Gastón Ares, Sok L. Chheang, Sara R. Jaeger\",\"doi\":\"10.1111/joss.12832\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<div>\\n \\n \\n <section>\\n \\n <p>The study explored attitudinal and socio-demographic differences between potential buyers and non-buyers of lettuce grown in a vertical farming (VF) system. Data were collected from people (<i>n</i> = 2193) in four countries—United States, Germany, Singapore, and Australia. Survey results demonstrated a clear link between positive VF attitude and intention to buy, and similarly for negative attitude and intention to not buy. A key difference between people with “lower” and “higher” purchase likelihood (more or less than 50% probability) was that the former were consistently less positive about the benefits of VF. The consumer groups largely perceived the disadvantages of VF similarly. Socio-economic differences between the consumer groups related to country of living and having children below the age of 18 living at home. The latter significantly increased the likelihood that consumers would classify a having “higher” purchase likelihood for VF-grown lettuce. German participants were less likely to have a “higher” purchase likelihood.</p>\\n </section>\\n \\n <section>\\n \\n <h3> Practical applications</h3>\\n \\n <p>Major food system transformations are needed to feed growing global populations and ensure access to heathy diets. Proposed solutions include high-technology production systems that disentangle food production from natural ecosystems. VF is among these; it is an indoor and fully controlled method for crop production. If most consumers are positive towards VF, as past research suggests, it is paramount that they also purchase VF foods. By comparing consumers who are positively and negatively inclined towards purchasing lettuce from VF, the present research identifies children below the age of 18 living in participants' households as a significant predictor of higher intention to purchase. This may be linked to parental concern for their offspring's future lives in a world likely to be impacted by ecological challenges. A likely positive consequence for VF uptake is that children carry forward some of their food-related habits and behaviors into adulthood.</p>\\n </section>\\n </div>\",\"PeriodicalId\":17223,\"journal\":{\"name\":\"Journal of Sensory Studies\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":1.6000,\"publicationDate\":\"2023-05-04\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"https://onlinelibrary.wiley.com/doi/epdf/10.1111/joss.12832\",\"citationCount\":\"2\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Sensory Studies\",\"FirstCategoryId\":\"97\",\"ListUrlMain\":\"https://onlinelibrary.wiley.com/doi/10.1111/joss.12832\",\"RegionNum\":3,\"RegionCategory\":\"农林科学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"FOOD SCIENCE & TECHNOLOGY\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Sensory Studies","FirstCategoryId":"97","ListUrlMain":"https://onlinelibrary.wiley.com/doi/10.1111/joss.12832","RegionNum":3,"RegionCategory":"农林科学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"FOOD SCIENCE & TECHNOLOGY","Score":null,"Total":0}
Buying vertically farmed produce: Comparison of people with lower and higher stated purchase likelihood
The study explored attitudinal and socio-demographic differences between potential buyers and non-buyers of lettuce grown in a vertical farming (VF) system. Data were collected from people (n = 2193) in four countries—United States, Germany, Singapore, and Australia. Survey results demonstrated a clear link between positive VF attitude and intention to buy, and similarly for negative attitude and intention to not buy. A key difference between people with “lower” and “higher” purchase likelihood (more or less than 50% probability) was that the former were consistently less positive about the benefits of VF. The consumer groups largely perceived the disadvantages of VF similarly. Socio-economic differences between the consumer groups related to country of living and having children below the age of 18 living at home. The latter significantly increased the likelihood that consumers would classify a having “higher” purchase likelihood for VF-grown lettuce. German participants were less likely to have a “higher” purchase likelihood.
Practical applications
Major food system transformations are needed to feed growing global populations and ensure access to heathy diets. Proposed solutions include high-technology production systems that disentangle food production from natural ecosystems. VF is among these; it is an indoor and fully controlled method for crop production. If most consumers are positive towards VF, as past research suggests, it is paramount that they also purchase VF foods. By comparing consumers who are positively and negatively inclined towards purchasing lettuce from VF, the present research identifies children below the age of 18 living in participants' households as a significant predictor of higher intention to purchase. This may be linked to parental concern for their offspring's future lives in a world likely to be impacted by ecological challenges. A likely positive consequence for VF uptake is that children carry forward some of their food-related habits and behaviors into adulthood.
期刊介绍:
The Journal of Sensory Studies publishes original research and review articles, as well as expository and tutorial papers focusing on observational and experimental studies that lead to development and application of sensory and consumer (including behavior) methods to products such as food and beverage, medical, agricultural, biological, pharmaceutical, cosmetics, or other materials; information such as marketing and consumer information; or improvement of services based on sensory methods. All papers should show some advancement of sensory science in terms of methods. The journal does NOT publish papers that focus primarily on the application of standard sensory techniques to experimental variations in products unless the authors can show a unique application of sensory in an unusual way or in a new product category where sensory methods usually have not been applied.