酒店行业重新审视意愿的决定因素:基于环球项目的跨文化研究

A. Nazarian, M. Shabankareh, Alireza Ranjbaran, Narges Sadeghilar, P. Atkinson
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Determinants of Intention to Revisit in Hospitality Industry: A Cross-Cultural Study Based on Globe Project
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来源期刊
CiteScore
7.60
自引率
6.10%
发文量
29
期刊介绍: The Journal of International Consumer Marketing examines consumer and organizational buyer behavior on a cross-cultural/national and global scale combining up-to-date research with practical applications to help you develop an action plan for successful marketing strategy development. Business professionals, policymakers, and academics share insights and "inside" information on a wide range of cross-cultural marketing issues, including international business customs, negotiating styles, consumer brand loyalty, price sensitivity, purchasing and leasing, consumer satisfaction (and dissatisfaction), and advertising.
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