The relationship between individual entrepreneurial orientation (IEO) and entrepreneurial bricolage: exploring passion and perseverance

Purpose The purpose of this paper is to investigate the relationship between individual entrepreneurial orientation (IEO) and bricolage behavior, considering the two emerging dimensions of IEO measurement: passion and perseverance. Design/methodology/approach A total of 187 postgraduate students who have recently started a new business were selected as the research sample. This study aimed to explore the multidimensional perspective of the new IEO construct. Hierarchical multiple regression analysis was applied to examine the hypotheses. Findings The results show that along with the enactment of traditional dimensions of IEO, examining the newly introduced dimensions illustrates a distinguished explanation of IEO in resource-scarce environments and leads to a development in entrepreneurial bricolage. Originality/value This study examined the IEO construct with two emerging dimensions of IEO measurement: passion and perseverance. This IEO construct is primarily associated with individual behavior and declares bricolage behavior more effectively.