蒂鲁内韦利区SBI服务质量和顾客满意度影响研究

Q4 Business, Management and Accounting Restaurant Business Pub Date : 2019-10-10 DOI:10.26643/rb.v118i10.9157

Dr.N. Kamala, S. Selvi, M. Chandra, S. Maheswari

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引用次数: 0

摘要

如今，银行业的专家们不得不特别关注服务质量，因为它将决定客户的决策过程，但也会在客户满意度、购买保留率、忠诚度和业务生存方面做出一些改变。它可以在许多研究中得到体现。本文的主要目的是回顾服务质量与客户满意度之间的关系。该研究将有助于了解其对服务质量和客户满意度的影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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A Study on Impact on the Service Quality and Customer Satisfaction of SBI in Tirunelveli District

Now days in the banking sector experts have to pay special attention to the service quality because it will decide the customer decision making process, but also it will make some changes in the customer satisfaction, purchase retention, loyalty and business survival. It may be shown in many researches. The main objective of this paper is to review the relationship between service quality and customer satisfaction. The research will help to understand the impact on the service quality and customer satisfaction.

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Restaurant Business Business, Management and Accounting-Tourism, Leisure and Hospitality Management

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期刊介绍： Restaurant Business is the leading media brand in the commercial foodservice industry, with a focus on entrepreneurship, innovation and growth. Restaurant Business understands the new state of media like no other, recognizing the importance and nuances of each, and helping you retrieve the information you need, wherever, whenever. Each product of Restaurant Business concisely shows growth-minded restaurateurs how to capitalize on trends, new concepts, changes in consumer tastes, new purchasing strategies and peers’ best practices. Our editors track ideas and trends as they develop within key channel segments including high-volume independents, multiunit operators, emerging chains and the top 100 chains, plus their top franchisees.