新冠肺炎大流行期间的商业模式转型-汽车行业的例子

IF 0.2 Q4 EDUCATION & EDUCATIONAL RESEARCH E-Mentor Pub Date : 2023-07-01 DOI:10.15219/em99.1607
E. Dobrowolska, P. Śliż
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引用次数: 0

摘要

本文探讨了新冠肺炎疫情对波兰汽车行业组织,特别是授权乘用车经销商的商业模式的影响。这项研究旨在确定商业模式在疫情期间是如何转变的。所使用的研究方法包括文献综述和民意调查。本文首先讨论了商业模式的意义和演变以及汽车行业的变化。研究结果集中于疫情如何导致汽车行业商业模式的变化,结论包括关于局限性和进一步研究领域的信息。
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Business model transformation during the COVID-19 pandemic - example of the automotive industry
This article explores the impact of the COVID-19 epidemic on the business models of automotive-sector organizations, specifically authorized passenger car dealerships in Poland. The research aims to determine how business models were transformed during the pandemic. The research methods used include a literature review and opinion polls. The article begins by discussing the significance and evolution of business models and changes in the automotive sector. The results focus on how the pandemic brought about change in business models in the automotive sector, and the conclusion includes information as to limitations and further areas of study.
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