媒体与大众传播理论与研究未来的挑战与机遇:定位、整合研究与公共奖学金

M. Deuze
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引用次数: 8

摘要

在这篇文章中,我打算讲述一个媒体研究和大众传播研究作为一个领域的故事,以已故的Denis McQuail的工作为基础,并编辑他开创性的手册《McQuail’s media and mass communication Theory》(McQuail&Deuze,2020)的新版。使用McQuail的历史叙事方法,我特别关注了在全球疫情背景下,在全世界都面临反复封锁、社交距离措施和待在家里的制度压力的情况下,该领域面临的挑战。媒体研究和(大众)传播研究,虽然有着独特的叙事,但作为一个领域,它才刚刚开始阐明它与社会的相关性——我们才刚刚开始讲述我们的故事。利用将自我理解为一种研究工具的发展、综合研究设计的实施以及对参与和公共学术的呼吁,本文概述了我们在该领域所能做的挑战和机遇。
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Challenges and Opportunities for the Future of Media and Mass Communication Theory and Research: Positionality, Integrative Research, and Public Scholarship
In this essay I intend to tell a story of media studies and mass communication research as a field, based on the work of the late Denis McQuail – and that of editing the new edition of his seminal handbook McQuail’s Media and Mass Communication Theory (McQuail & Deuze, 2020). Using McQuail’s historical storytelling method, I specifically look at the challenge for the field in the context of a global pandemic alongside an infodemic, at a time when the whole world faces the consequences of recurrent lockdowns, social distancing measures, and institutional pressures to stay at home. Media studies and (mass) communication research, while having a distinct narrative, as a field has only just begun to articulate its relevance to society – we have only just started to tell our story. Using developments in understanding the self as a research tool, the implementation of integrative research designs, and calls for engaged and public scholarship, the paper outlines challenges and opportunities for what we can do with our field.
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来源期刊
CiteScore
0.90
自引率
0.00%
发文量
18
期刊介绍: Central European Journal of Communication provides an international forum for empirical, critical and interpretative, quantitative and qualitative research examining the role of communication in Central Europe and beyond. The journal welcomes high quality research and analysis from diverse theoretical and methodological approaches, as well as reviews of publications and publishes notes on a wide range of literature on media and communication studies. Submission of original articles is open to all researchers interested in communication and media.
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