Seafood ‘speaks’ in Costa Daurada’s Michelin-starred restaurants (Catalonia, Spain)

Seafood tourism is recently gathering a growing attention as part of tourism practice and research. Fish production and consumption have also a significant role in food tourism management and marketing. This research note explores the role of fish in two fine dining restaurants located in the town of Cambrils, a coastal and marine destination in southern Catalonia. Results show the fish-based identity of both restaurants and reveal how fish-based menus communicate a sense of place which is focused on the knowledge of the territory and the seasonal component of fish-based products. Theoretical and practical implications, and further research opportunities, are described.