Tactical Organizing: What Can the r/wallstreetbets and GameStop Frenzy Teach Us About Technical Communication in a Networked Age?

Purpose: What can technical communicators learn from a seemingly swank event such as the Reddit Wall Street Bets and GameStop (WSB-GME) saga? In this article, we identify tactical organizing in online spaces as a complex convergence of social uptake and socialized information afforded by news sharing and mass user interactions in digital platforms. Methods:We employed a case study methodology that combined positivist and interpretive perspectives toward a developing event. We curated a series of Reddit posts pertaining to the WSB-GME saga and applied critical discourse analysis with a focus on the tactical and multimodal elements in these posts to identify their professional and theoretical implications. Results: We found the networked social mania to be driven by a discourse founded on a common goal and a shared leadership that emerges from vertical and horizontal community building. While technology assumes an agentive role in facilitating tactical efforts, it can also create an information bubble, where users may be gripped by a cult-like devotion for their heroes and desire to be part of the latest trends, thereby making risky financial bets. Conclusion: The WSB-GME saga illustrated implications for tactical technical communication as well as the impact of networked interactions on democratization of information, consumer engagement, and the rhetoric of finance.