向消费者传达可持续商业模式:翻译理论视角

IF 4.2 4区 管理学 Q1 ENVIRONMENTAL STUDIES Organization & Environment Pub Date : 2020-09-16 DOI:10.1177/1086026620953448
Viktorija Viciunaite
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引用次数: 8

摘要

企业可以将可持续性努力嵌入到商业模式要素中,如关键资源、关键活动或关键合作伙伴。为了利用他们的可持续发展努力,公司必须以一种对消费者有意义的方式展示这些努力,即转化它们。本研究探讨了可持续发展的努力是如何通过挪威纱线公司的网页、通讯和社交媒体资料传递给消费者的。数据分析表明,企业的可持续发展沟通可能与潜在的商业模式要素有关。与此同时,对消费者来说,它们被定义为产品属性或对消费者、社会或环境的后果。这表明公司传达了商业模式信息,但不是用商业模式术语,这支持了商业模式翻译的想法。调查结果还表明,根据公司的可持续发展重点,可持续发展工作的框架存在差异。
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Communicating Sustainable Business Models to Consumers: A Translation Theory Perspective
Firms can embed sustainability efforts in business model elements such as key resources, key activities, or key partners. To capitalize on their sustainability efforts, firms must present these efforts in a way that is meaningful to consumers that is—translate them. This study explores how sustainability efforts are translated to consumers on webpages, newsletters, and social media profiles of Norwegian yarn firms. Data analysis revealed that firms’ sustainability communications could be related to underlying business model elements. At the same time, to consumers they were framed as product attributes or consequences to consumers, society, or the environment. This shows that firms conveyed business model information, but not in business model terms, which supports the idea of business model translation. The findings also indicated variation in how sustainability efforts were framed based on the firm’s sustainability focus.
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来源期刊
CiteScore
11.20
自引率
5.70%
发文量
19
期刊介绍: Organization & Environment encourages informed discussion about the social roots and consequences of environmental problems and stimulates deeper reflection on the meaning and significance of the natural world. By critically examining the impact of human production and consumption systems on the natural environment, Organization & Environment develops new perspectives on organizations that encourage environmentally sensitive reflection, inquiry, and practice.
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