Chloe Howard, Lara M. Greaves, D. Osborne, C. Sibley
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Is there a Day of the Week Effect on Panel Response Rate to an Online Questionnaire Email Invitation?
Does the day of the week an email is sent inviting existing participants to complete a follow-up questionnaire for an annual online survey impact response rate? We answer this question using a preregistered experiment conducted as part of an ongoing national probability panel study in New Zealand. Across 14 consecutive days, existing participants in a panel study were randomly allocated a day of the week to receive an email inviting them to complete the next wave of the questionnaire online (N = 26,126). Valid responses included questionnaires completed within 31 days of receiving the initial invitation. Results revealed that the day the invitation was sent did not affect the likelihood of responding. These results are reassuring for researchers conducting ongoing panel studies and suggest that, once participants have joined a panel, the day of the week they are contacted does not impact their likelihood of responding to subsequent waves.
期刊介绍：
The Journal of Survey Statistics and Methodology, sponsored by AAPOR and the American Statistical Association, began publishing in 2013. Its objective is to publish cutting edge scholarly articles on statistical and methodological issues for sample surveys, censuses, administrative record systems, and other related data. It aims to be the flagship journal for research on survey statistics and methodology. Topics of interest include survey sample design, statistical inference, nonresponse, measurement error, the effects of modes of data collection, paradata and responsive survey design, combining data from multiple sources, record linkage, disclosure limitation, and other issues in survey statistics and methodology. The journal publishes both theoretical and applied papers, provided the theory is motivated by an important applied problem and the applied papers report on research that contributes generalizable knowledge to the field. Review papers are also welcomed. Papers on a broad range of surveys are encouraged, including (but not limited to) surveys concerning business, economics, marketing research, social science, environment, epidemiology, biostatistics and official statistics. The journal has three sections. The Survey Statistics section presents papers on innovative sampling procedures, imputation, weighting, measures of uncertainty, small area inference, new methods of analysis, and other statistical issues related to surveys. The Survey Methodology section presents papers that focus on methodological research, including methodological experiments, methods of data collection and use of paradata. The Applications section contains papers involving innovative applications of methods and providing practical contributions and guidance, and/or significant new findings.
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