Liquid Gold Down the Drain: Measuring Perceptions of Creativity Associated with Figurative Language and Play

The purpose of this study is to examine layperson perceptions of creativity associated with figurative language and language play. To do so, participants wrote attention-grabbing responses for two news stories and rated whether their responses were less, equally, or more creative when compared to preconstructed responses containing different combinations of metaphor and sarcasm. Participants’ answers were also analyzed for the presence of figurative language or language play. Results demonstrated participants were less likely to self-rate their answers as more creative when compared to preconstructed responses containing figurative language, but only for specific instances of metaphor and sarcasm. Moreover, participants who included figurative language or language play in their responses were significantly more likely to self-rate their answers as more creative. These results suggest layperson perceptions of creativity are influenced by figurative language and language play in a manner which supports scholarly understandings of the relationship between language and creativity.