Building a Conceptual Framework of Corporate Social Responsibility: An Experience of Qualitative Approach in Vietnam

ABSTRACT This study uses qualitative approach to examine the relationship between corporate social responsibility (CSR) determinants (financial performance, industry specific factors, corporate objective, manager’s attitude toward CSR, legal environment, stakeholder requirements and competition), CSR practices and competitive advantage. By using qualitative approach, the researchers have learnt valuable experience in conducting interviews in Vietnam. In-depth interviews with six cases of CSR-oriented firms were conducted to determine the relationship between these factors. The study gained twofold results in terms of valuable experience of qualitative method and its result of building a conceptual framework for academic reference.