{"title":"探索COVID-19表情包的视觉文化:俄罗斯和中国的视角","authors":"O. Smirnova","doi":"10.51480/1899-5101.14.2(29).4","DOIUrl":null,"url":null,"abstract":"The article explores COVID-19 related Internet memes and treats them as samples of creolized text in a study of the way ethnic and cultural peculiarities of memes are perceived by representatives of two radically different cultural paradigms: the Russians and Chinese. A survey is used as a method of the investigation. Russian and Chinese students, and visual arts experts evaluated Russian and Chinese COVID-19 memes according to several criteria concerning their content, verbal constituent element and visual characteristics. The study concluded that the social and culture-specific components mostly contribute to forming the opinion of the meme and its appreciation. Awareness of both the cultural background and the current social and nation-specific situation is required to decode a full amount of information contained in a meme. Equally important is the visual component in understanding the meme. Thus, the study contributes not only to studying event-specific memes but also broadens the scope of research on memes as a sample of visual culture.","PeriodicalId":40610,"journal":{"name":"Central European Journal of Communication","volume":null,"pages":null},"PeriodicalIF":0.5000,"publicationDate":"2021-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":"{\"title\":\"Exploring Visual Culture of COVID-19 Memes: Russian and Chinese Perspectives\",\"authors\":\"O. Smirnova\",\"doi\":\"10.51480/1899-5101.14.2(29).4\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The article explores COVID-19 related Internet memes and treats them as samples of creolized text in a study of the way ethnic and cultural peculiarities of memes are perceived by representatives of two radically different cultural paradigms: the Russians and Chinese. A survey is used as a method of the investigation. Russian and Chinese students, and visual arts experts evaluated Russian and Chinese COVID-19 memes according to several criteria concerning their content, verbal constituent element and visual characteristics. The study concluded that the social and culture-specific components mostly contribute to forming the opinion of the meme and its appreciation. Awareness of both the cultural background and the current social and nation-specific situation is required to decode a full amount of information contained in a meme. Equally important is the visual component in understanding the meme. Thus, the study contributes not only to studying event-specific memes but also broadens the scope of research on memes as a sample of visual culture.\",\"PeriodicalId\":40610,\"journal\":{\"name\":\"Central European Journal of Communication\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":0.5000,\"publicationDate\":\"2021-12-28\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"1\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Central European Journal of Communication\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.51480/1899-5101.14.2(29).4\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q4\",\"JCRName\":\"COMMUNICATION\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Central European Journal of Communication","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.51480/1899-5101.14.2(29).4","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"COMMUNICATION","Score":null,"Total":0}
Exploring Visual Culture of COVID-19 Memes: Russian and Chinese Perspectives
The article explores COVID-19 related Internet memes and treats them as samples of creolized text in a study of the way ethnic and cultural peculiarities of memes are perceived by representatives of two radically different cultural paradigms: the Russians and Chinese. A survey is used as a method of the investigation. Russian and Chinese students, and visual arts experts evaluated Russian and Chinese COVID-19 memes according to several criteria concerning their content, verbal constituent element and visual characteristics. The study concluded that the social and culture-specific components mostly contribute to forming the opinion of the meme and its appreciation. Awareness of both the cultural background and the current social and nation-specific situation is required to decode a full amount of information contained in a meme. Equally important is the visual component in understanding the meme. Thus, the study contributes not only to studying event-specific memes but also broadens the scope of research on memes as a sample of visual culture.
期刊介绍：
Central European Journal of Communication provides an international forum for empirical, critical and interpretative, quantitative and qualitative research examining the role of communication in Central Europe and beyond. The journal welcomes high quality research and analysis from diverse theoretical and methodological approaches, as well as reviews of publications and publishes notes on a wide range of literature on media and communication studies. Submission of original articles is open to all researchers interested in communication and media.
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