Advertising-Cities Face to Smart-Cities

As much as the content, the strategy for transforming large urban agglomerations into smart cities are not yet clearly defined or even approved among researchers and all the agents involved. Only the general understanding of “smartness” is agreed as a desirable label or beneficial goal for most urban stakeholders. That is why it is essential to study concrete results and exemplary cases that allow the diagnosis of applications and strategies to be truly implemented. In this sense, the actions carried out in the Gran Vía de Madrid, converted into the vanguard of transformation of the capital into a “smart city,” are evaluated in this article as an example of smart urban redevelopment. Urban screens, in their diverse sizes and formats, and surveillance cameras are essential components of this process.