网上购物的风险认知和以往购物经验

Alvian Febrianto, Claudia Hamijoyo, Nelson Nursalim, Sabrina Sattwika, Handyanto Widjojo
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PENGARUH PERSEPSI RISIKO DAN PENGALAMAN BERBELANJA SEBELUMNYA TERHADAP KEINGINAN MEMBELI DARING [EFFECT OF RISK PERCEPTION AND PREVIOUS SHOPPING EXPERIENCE ON BUYING ONLINE]
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14
审稿时长
20 weeks
期刊最新文献
THE DYNAMICS OF FAMILY-OWNED SME SUSTAINABILITY IN RURAL AREAS [DINAMIKA KEBERLANJUTAN UKM KELUARGA DI PEDESAAN] ENTREPRENEUR’S ROLES DURING BUSINESS GROWTH STAGE AND THEIR EXIT ROUTES: THE CASE OF THE PUBLIC RELATIONS INDUSTRY [PERAN PENGUSAHA DALAM TAHAP PERTUMBUHAN BISNIS DAN RUTE KELUAR DARI BISNIS TERSEBUT: KASUS INDUSTRI PUBLIC RELATIONS] FACTORS AFFECTING THE SATISFACTION OF CUSTOMERS BUYING FOOD WITH LAST-MILE DELIVERY SERVICE ON E-COMMERCE PLATFORM IN VIETNAM [FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUASAN PELANGGAN YANG MEMBELI MAKANAN DENGAN LAYANAN PENGIRIMAN LAST-MILE PADA PLATFORM E-COMMERCE DI VIETNAM] PENGARUH INFORMATION TRANSPARENCY TERHADAP PURCHASE INTENTION YANG DIMODERASI OLEH REGULATORY FOCUS [THE EFFECT OF INFORMATION TRANSPARENCY ON PURCHASE INTENTION WHICH IS MODERATE BY REGULATORY FOCUS] PENGARUH MANAJEMEN HUBUNGAN MASYARAKAT DAN ORIENTASI PEMASARAN HUBUNGAN TERHADAP LOYALITAS MEREK DENGAN KETERLIBATAN PELANGGAN DAN KEPERCAYAAN MEREK SEBAGAI VARIABEL MEDIASI [THE INFLUENCE OF PUBLIC RELATIONS MANAGEMENT AND RELATIONSHIP MARKETING ORIENTATION ON BRAND LOYALTY WITH CUSTOMER INVOLVEMENT AND BRAND TRUST AS MEDIATION VARIABLES]
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