从保护到选择性暴露:商业示范是扩大技术扩散的垫脚石

V. Werner, Ksenia Onufrey, T. Magnusson
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引用次数: 2

摘要

通过研究积极构建的需求表达过程如何能够实现技术扩散,本文介绍了商业前演示和商业演示之间的区别。本文认为,这两种示范形式在采用创新技术方面发挥着不同的作用。启动商业前演示是为了促进进入利基市场,而设计商业演示是为了方便进入大众市场。本文对电气化重型卡车在城市应用的商业示范项目进行了比较案例分析。该分析侧重于技术与其运营的选择环境之间的关系,展示了利益相关者如何在商业演示中积极塑造选择环境。该分析进一步表明,网络关系和经验教训如何使利益攸关方能够明确提出对体制变革的有力要求,以促进技术的大规模传播。
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From protection to selective exposure: commercial demonstrations as steppingstones for upscaled technology diffusion
Examining how actively constructed processes of demand articulation can enable upscaled technology diffusion, this paper introduces a distinction between pre-commercial and commercial demonstrations. The paper argues that these two forms of demonstration play different roles in the adoption of innovative technologies. Whereas pre-commercial demonstrations are initiated to facilitate entry into niche markets, commercial demonstrations are devised to ease entry to mass markets. The paper presents a comparative case analysis of commercial demonstration projects featuring electrified heavy trucks in urban applications. The analysis focuses on the relation between the technologies and the selection environments they operate in, showing how stakeholders actively shape selection environments in commercial demonstrations. The analysis further shows how network relationships and lessons learned empower stakeholders to articulate forceful demands on institutional changes that promote an upscaled technology diffusion.
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来源期刊
CiteScore
2.70
自引率
0.00%
发文量
28
期刊介绍: IJATM is a vehicle to provide a refereed and authoritative source of information in the field of automotive technology, automotive management and related disciplines.
期刊最新文献
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